No Validation Required?
In their February 8, 2008 edition of Webpronews, David A. Utter wonders if Social Network advertising is really as great as some would lead you to believe.
While we are great fans of Webpronews’ online reporting, we can’t help but wonder ourselves if they dug deep enough prior to making their Facebook post…
The demographics as presented by Utter are missing though he does go on and on about these types of communities belonging to college age kids. He also suggests that the potential for advertising your own business may not be that great if you’re not hobnobbing with the “younger crowd.”
Yes, Facebook, Myspace and the like may have started out as cool places for kids to go. However, this demographic is a-changin’.
Recent indications are that a large percentage of over 34′s are socializing and using these active communities. In fact a huge population is between the ages of 34 and 65. Don’t sound like a big of kids hanging out anymore… does it.
Still, not to slam Utter at all (we do enjoy his work and Webpronews), it is always best to research and test your own advertisements versus swallowing hook, line, and sinker any single person’s perception (ours included!).
