Giving Keywords and Keyword Research Their Due
In the last post, we explored the argument of the chicken and the egg with a discussion about which comes first – keywords or market research. As pointed out, the two do go hand in hand. Miss out on either at your peril.
While yesterday’s post (below) talks about finding what people buy first, let’s also give credit to the fact that more often than not, people come to the net to search for information (yes I’ll add it…) first. And, where do they head? Most likely a major search engine if they don’t have a favorite store in mind.
Keyword research is a must – that should go without saying. Obviously with well-researched keywords your website exponentially increases its chances of being ranked higher in the search engines. However, more often than not, we find that many people do not know where to start or even how to start.
The key is to find the right keywords. Our good friend, Vrecc, over at our most favorite Hubpages, has written his unique perspective on keyword research and given you a great tool (free!) to do it right.
Vrecc’s informational article, SEO Optimization and Keyword Research, implements SEOQuake (don’t worry he’s got the download link marked for you). But he doesn’t just leave it at that… you’ll also learn how to use it properly before the end of his article.
Here’s a quick exerpt to wet your appetite though we encourage you to read the entire article (never put the cart before the horse because this is not the “final” part of his article):
“The final step is to actually make a decision on whether or not a keyword or phrase is worth deliberately targeting. The answer depends on your ability to build incoming links into that page. The main way I build links is to write articles and post them to directories. The articles contain a link back to the page I’m targeting. I can get as many links as I can write articles. If I’m willing to write 20 articles then I can get 20 links. It doesn’t really count if someone syndicates my article and puts it on their website with my link in it. Google is likely only to count the link from the article directory. Another great way to get backlinks is social bookmarking. I’ve seen several hubs on this topic. You will find them with a quick search.”
Enjoy!
If you found this post and our “pointers” to great information useful, please take the time to leave your comments below. We appreciate your time and effort!
